Senior Brand Marketing Manager II
Marketing & Communications
San Francisco, CA, USA
USD 149k-233k / year + Equity
Posted on Aug 29, 2025
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in New York, San Francisco, or Mountain View.
Do you want to work with a world-class team to bring economic opportunity to every professional in the world? LinkedIn is seeking a Senior Brand Marketing Manager II.
We're looking for a structured, strategic senior marketer who is able to connect dots and work in a highly collaborative environment. In this role, you will work across the Brand, Consumer Product Marketing, Marketing Insights, and Media teams to lead large-scale, full-funnel integrated marketing campaigns that drive business objectives. To thrive in this role, you must have strong strategic thinking, audience-centricity, operational excellence, superb collaboration skills, and comfort in navigating ambiguity.
Responsibilities
Basic Qualifications:
The pay range for this role is $149,000 - $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in New York, San Francisco, or Mountain View.
Do you want to work with a world-class team to bring economic opportunity to every professional in the world? LinkedIn is seeking a Senior Brand Marketing Manager II.
We're looking for a structured, strategic senior marketer who is able to connect dots and work in a highly collaborative environment. In this role, you will work across the Brand, Consumer Product Marketing, Marketing Insights, and Media teams to lead large-scale, full-funnel integrated marketing campaigns that drive business objectives. To thrive in this role, you must have strong strategic thinking, audience-centricity, operational excellence, superb collaboration skills, and comfort in navigating ambiguity.
Responsibilities
- Lead large scale, complex, global full-funnel campaigns from end-to-end that build brand resonance and drive awareness and consideration of LinkedIn
- Partner closely and collaborate comfortably with creative, paid media, product marketing, creator, marketing insights, and social to ensure that go-to-market activations support business/marketing objectives
- Lead GTM research projects and creative testing to determine creative strategy resonance, product truth credibility, and optimizations
- Build influence among leadership through highly effective communication, partnership and provocation, ability to engage and influence decision-making
Basic Qualifications:
- 9+ years’ experience in brand, consumer marketing or agency strategist/account roles
- Bachelor’s degree or equivalent experience
- Experience managing full-funnel marketing campaigns across multiple channels and stakeholders.
- Experience in audience-centricity; relentless advocate for our consumers across the organization with ability to convert insights into clear recommendations
- Seasoned dot-connector with strong strategic thinking and structured problem-solving skills
- Demonstrated ability to lead through ambiguity, influence without authority, and drive alignment across diverse stakeholders.
- Consistent track record of developing and maintaining highly collaborative cross-functional relationships, inclusive of agency relationships across creative and media
- Comfortable measuring and interpreting data-driven performance, distilling insights, and taking action
- Excellent communication skills, with experience presenting to senior leadership.
- Strong organization and project management skills with ability to meet tight deadlines and adapt plans through change
- Proactive, resourceful, and self-motivated, with a strong sense of ownership and leadership.
- CPG and/or tech industry experience
- Brand Marketing / Integrated Marketing / Full-Funnel Marketing
- Strategic and Analytical Thinking
- Cross-Functional Collaboration and Influence
- Problem Solving
- Verbal and Written Communication
- Self-Starter
The pay range for this role is $149,000 - $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.