About Us: Cork is a purpose-built platform for managed service providers (MSP) serving small businesses (SMBs) with an AI-enhanced cyber risk engine designed to offer peace of mind with near-instant financial coverage and settlements in the aftermath of security incidents. Cork’s revolutionary Protection from the Inside Out approach to actionable insights, flexible premiums and claims management puts control in the hands of MSPs and SMBs to protect the digital assets they value most. Cork is backed by DVx Ventures, Outsiders Fund, Vestigo Ventures, and Top Down Ventures.

What we do: Cork’s goal is to eliminate cyber risk for small businesses.

• Our technology platform proactively helps SMBs prevent cyber attacks by monitoring their cybersecurity controls
• If an attack happens, our platform’s cyber warranty kicks in, providing up to $500k in coverage to an SMB
• We partner with IT/security providers to get our platform and the cyber warranty into the SMB’s hands

Why we exist: The market for protecting small and medium businesses (SMBs) from cyber attacks is broken.

• Ransomware and social engineering attacks have paralyzed millions of businesses around the world
• Traditional insurance companies still rely on paper(!) questionnaires to underwrite policies
• Generative AI has supercharged attackers’ ability to thwart companies’ cyber defenses

Who we are: Cork is a disruptive, early-stage startup operating at the convergence of three major technology waves: cybersecurity, insurtech/fintech, and artificial intelligence. Our small, seasoned team is backed by entrepreneurs and industry experts including:

• Jon McNeill, a 5-time exited fintech entrepreneur & former #2 at Tesla and Lyft
• Austin McChord, who bootstrapped his cybersecurity company to a $6.2 billion exit in 2022
• Dan Candee, ex-AWS and Dell and a serial entrepreneur with a proven track record of building hyper-growth international organizations

The Opportunity: We are seeking a highly creative, data-driven, and results-oriented Demand Generation and Marketing Leader to orchestrate our marketing efforts. This is a unique opportunity to build and scale a demand generation engine from the ground up, with a primary focus on driving demand within the Managed Service Provider (MSP) channel. You will be responsible for creating urgency around critical cybersecurity use cases, translating our technology's power into tangible business value for our partners and their customers.

The ideal candidate has deep experience in demand generation, content marketing, and digital marketing and is keen to lead with data-driven decisions. You’re both resourceful and innovative, eager to brainstorm, execute, and refine strategies to drive pipeline generation. This is a remote role, but we do local meet-ups and quarterly off-sites.

What You'll Do:

• Strategize, Orchestrate and Execute: Develop and execute a comprehensive demand generation strategy that aligns with our business goals, with a heavy emphasis on speaking clearly to IT and managed service providers. You will be the conductor, orchestrating marketing activities and resources to help set appointments for our fabulous sales team.
• Own full-funnel demand generation initiatives, from strategy to tactical execution.
• Work with the team on content strategy to drive engagement and nurture leads throughout the entire customer lifecycle.
• Collaborate with sales to ensure alignment between marketing efforts and pipeline impact.
• Help manage and optimize marketing tech stack.
• Data-Driven Execution: Use data and analytics to inform every decision. You will be responsible for tracking key metrics, analyzing campaign performance, and iterating quickly to optimize results. Your insights will be the catalyst for continuous improvement.
• Create & Iterate: Be a creative force, constantly generating new ideas and campaigns to engage our target audience.Bring fresh, creative energy to campaigns and partner enablement efforts, iIdentify gaps in our current strategy based on partner feedback and work closely with our design team to turn ideas into polished materials. You will lead the creation of compelling content, from white papers and case studies to webinars and social media campaigns, all designed to build awareness and generate leads.
• Channel-Focused Demand: Forge a deep understanding of the MSP landscape and their unique challenges. You will create targeted campaigns that speak directly to their needs, showcasing how our technology solves their problems and creates new business opportunities for them.
• Generate Urgency: Craft compelling narratives that highlight the risks of inaction. You will translate complex cybersecurity concepts into urgent, need-to-act use cases that motivate both partners and end-users to adopt our solutions.

Who You Are:

• A seasoned marketing professional with a proven track record in B2B demand generation, preferably within the cybersecurity or SaaS industry.
• Experience working with the MSP channel is highly desirable.
• A data-obsessed marketer who lives and breathes metrics like MQLs, SQLs, pipeline velocity, and CAC.
• A creative problem-solver who isn't afraid to experiment and iterate quickly.
• An exceptional communicator and collaborator who can work cross-functionally with sales, product, and engineering teams.
• A leader who can inspire and manage a team, even if it starts as a team of one.

Why Join Us?

At Cork Protection, you will have the autonomy to build a marketing function that truly makes a difference. You will be part of a passionate team that is dedicated to innovation and customer success. This role has a flexible remote work schedule and is a W-2 Employee with opportunity for company equity and performance-based bonuses. Cork offers a premium health benefits package (100% paid for employees, 80% for dependents), Flexible Time Off, Paid Parental Leave, a monthly home office stipend, and a team that values you as a person, not just an employee. If you are ready to take on a challenge and drive a measurable impact, we want to hear from you. Learn about our leadership values here: https://corkinc.com/about-cork

Apply now and help us protect the world, one business at a time.